New Website!

February 07, 2014 in Architecture, art notes, Artist, blogs, design, General Art, Imaginary Wars, Photographer, Photography, Projects, publications, tear sheet, ten convenient stores, website

When a new year rolls around its a great opportunity to you look around to see what can be improved. With fresh eyes new things can be revealed. This January, I took a hard look at my website and decided something needed to change.

I handcrafted my site in 2005. I'm not a html coder by trade but I hacked it together and it worked. Every few years I would tweak it—html to php one year, larger images the next but I never really changed the original design or altered the code to fit the changing technological landscape. These days with multiple devices, browsers and operating systems I decided to let the experts deal with the code and I upgraded to Squarespace.

After a few weeks of designing, copy fitting and image editing the site is here.
Some of the new features include:

—Large dynamic images that work across different screen sizes,
     Check out huge images from all my projects including:
     imaginary wars, black sun project and ten convenient stores.
Also, check out the large images for I'm a PC, Midtown Past Midnight or an editorial
   on the Domino Sugar Factory.

—Image galleries now have index pages so you can see the whole project at once.

—Newly added galleries for Grind–Broadway, Applegate Farms and a
new dedicated portraits section.

—New logo design.

—Cleaned up blog.

enjoy!

New Work: Applegate Interactive Photography

November 21, 2013 in Advertising, Interactive, my pictures, New York, tear sheet, website

I'm glad to share my work for Applegate and their agency, TAXI.

Here is the description of the campaign by TAXI:

Have you ever wondered what’s in a hot dog? Sure you have. Everybody has. It’s just that, more often than not, we’d rather not know. But in this campaign, knowing is comically unavoidable. In the grocery store, the “cows” hormone- and preservative-laced meat comes forward to confront moms to buy their dogs. Lucky for all of us, Applegate’s “cleaner wiener” provides a much healthier, natural option.

We photographed two "cows" over at Dune Studios. These characters appear in the Applegate TV spots. We shot the "cows" in various poses to create the tipping effect for the interactive banners.