New Year/New Beginning/New Website!

When a new year rolls around its a great opportunity to you look around to see what can be improved. With fresh eyes new things can be revealed. This January, I took a hard look at my website and decided something needed to change.

I handcrafted my site in 2005. I'm not a html coder by trade but I hacked it together and it worked. Every few years I would tweak it—html to php one year, larger images the next but I never really changed the original design or altered the code to fit the changing technological landscape. These days with multiple devices, browsers and operating systems I decided to let the experts deal with the code and I upgraded to Squarespace.

After a few weeks of designing, copy fitting and image editing the site is here.
Some of the new features include:

—Large dynamic images that work across different screen sizes,
     Check out huge images from all my projects including:
     imaginary wars, black sun project and ten convenient stores.
     Also, check out the large images for I'm a PC, Midtown Past Midnight or an editorial
     on the Domino Sugar Factory.

—Image galleries now have index pages so you can see the whole project at once.

—Newly added galleries for Grind–Broadway, Applegate Farms and a
     new dedicated portraits section.

—New logo design.

—Cleaned up blog.

enjoy!

New Work: Applegate Interactive Photography

© harlan erskine for Applegate Farms.

I'm glad to share my work for Applegate and their agency, TAXI.

Here is the description of the campaign by TAXI:

Have you ever wondered what’s in a hot dog? Sure you have. Everybody has. It’s just that, more often than not, we’d rather not know. But in this campaign, knowing is comically unavoidable. In the grocery store, the “cows” hormone- and preservative-laced meat comes forward to confront moms to buy their dogs. Lucky for all of us, Applegate’s “cleaner wiener” provides a much healthier, natural option.

We photographed two "cows" over at Dune Studios. These characters appear in the Applegate TV spots. We shot the "cows" in various poses to create the tipping effect for the interactive banners.

© harlan erskine for Applegate Farms.

The interactive banner below is one of two final executions.

Here are the TV spots that feature the same characters—

What's in your hot dog? Learn more at http://www.applegate.com/whatsinyourhotdog

What's in your hot dog? Learn more at http://www.applegate.com/whatsinyourhotdog

Harvard Business Review Cover & New Website Section

Recently my photo of Jen Stark's paper sculpture graced the cover of  Harvard Business Review. Stark was their featured artist for the September 2011 issue and 3 of my pictures of her work were included.

Because of all the interest in the work I have made of Jen Stark's fantastic and complex paper sculptures - I have made a new "objects" section on my website. Take a look at these pictures of Jen Stark's work here.

In addition I put up some product work I made for a luxury boutique clothing and fashion store in Miami. The images are of SCO Fragrance, SCO scent, Kol Picnic and Baxter of California products.

enjoy.