New Work: Applegate Interactive Photography

November 21, 2013 in Advertising, Interactive, my pictures, New York, tear sheet, website

I'm glad to share my work for Applegate and their agency, TAXI.

Here is the description of the campaign by TAXI:

Have you ever wondered what’s in a hot dog? Sure you have. Everybody has. It’s just that, more often than not, we’d rather not know. But in this campaign, knowing is comically unavoidable. In the grocery store, the “cows” hormone- and preservative-laced meat comes forward to confront moms to buy their dogs. Lucky for all of us, Applegate’s “cleaner wiener” provides a much healthier, natural option.

We photographed two "cows" over at Dune Studios. These characters appear in the Applegate TV spots. We shot the "cows" in various poses to create the tipping effect for the interactive banners.

The interactive banner below is one of two final executions.

Here are the TV spots that feature the same characters—

What's in your hot dog? Learn more at http://www.applegate.com/whatsinyourhotdog

Logorama

February 23, 2010 in Advertising, art notes, Videos

This great animated piece from French design studio, H5 is one of the best examples of fair use of copyrighted matearial I have seen in some time.

Via Amy Stein Photo via Next Nature.

The Rube Goldberg of Art and Advertising.

January 13, 2010 in Advertising, art notes, Videos

Rube Goldberg born in 1883 and lived through December, 1970 and his influence is still being absorbed and celebrated today. A few days ago I came across this advert for Google's Chrome browser made in the UK. I'm really digging their creativity and use of different angles and mediums like mercury to make their Rube Goldburg like effect look great.