I have written about Rube Goldberg in Art and Advertising before so when I came across this video I had to post it before going to sleep. And its been a LONG day of Armory Show events (more on that tomorrow). They did a really nice Rube Goldburg with lots of references to popular versions as well as fun reveals and effects - I wonder how many takes they did to get this? enjoy...
Directed by James Frost, OK Go and Syyn Labs. Produced by Shirley Moyers. The official video for the recorded version of "This Too Shall Pass" off of the album "Of the Blue Colour of the Sky". The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The "machine" was designed and built by the band, along with members of Syyn Labs over the course of several months.