This years press Grand Prix was won by FFL Paris for its Wrangler campaign shot by the photographer many seem to love to hate, Ryan McGinley. I have to admit when I first saw Ryan's work I wasn't so sure about it. But Ryan has won me over with work like this. Sure not everything he makes is a winner in my book but it seems like he works really hard and consistently and eventually pulls through some gems.

See the rest of the campaign here:
http://work.canneslions.com/press/

and some more images here with some jealous comments.:
http://www.creativereview.co.uk/back-issues/creative-review/2008/october-2008/wrangler-print-ads

to see the full camping check out the FRED & FARID, PARIS website.

via aphotoeditor.com